who is y-brand?
about us
As a through-the-line marketing agency, we offer an integrated approach, where we use below-the-line, above-the-line and digital marketing methods to reach a wide customer base and acquire market share within the African market for our partners (clients).
We have been in business since 2004, are 100% black-owned and have a Level 1 B-BBEE score rate. We run an average of 50 campaigns annually and operate throughout the Southern African Development Community with a Head Office in Johannesburg and regional offices in Cape Town, Durban, Namibia and Zambia.
OUR MISSION
To provide a results-driven marketing solution through our innovative and unique (one-of-a-kind) proposition.
OUR VISION
To deliver a results-oriented brand marketing solution that enhances our clients’ awareness to improve their sales and foster their growth.
OUR VALUES
our 7 pillar values
we are here to serve our clients
Our commitment to our clients is deeply ingrained in our corporate culture and we go above and beyond everyday to prove it.
we get to know our clients’ business
This division offers a marketing solution using digital technologies, mainly on the Internet. Yourself Management leverages digital channels such as search engines, social media, email and other websites to connect with current and prospective customers.
we are passionate about what we do
We never lose sight of what matters most – our relationship with the client. We only succeed when our clients succeed.
we are great to work with
We like to have fun, but we are serious about results. We have strong opinions, but no attitude. We know our craft, but are open-minded and all ideas are welcome.
we are creative and smart
We produce clever work while keeping the objective of each campaign top-of-mind.
we do the right thing
We recommend tactics that make sense, even if it means less money in our pockets. We find the most cost-effective means to achieve our clients’ goal.
we are results oriented
Pure and simple, that’s what our clients care about most – results. Award-winning creativity is great but tangible results are even better. We strive for both.
Y’s Uniqueness
assets
We own about 80% of the business’s resources including our head office premises – this is the reason we are able to provide a welcoming feeling of security. This also means we can control how much we cost our partners and the speed at which we respond to their requests.
innovation
We are continuously at the forefront of implementing innovative ways of improving our partners market share. We launched our very own innovative tailor-made online reporting system that suits merchandising and sales needs and gives our partners real-time reporting. This system affords us a competitive advantage as we are able to provide our partners with live performance data when we are at work.
academies
Our partnership with academic institutions provides us with a groundbreaking advantage with regard to research and innovation. It is through this partnership that we can recruit motivated staff studying marketing or media-related courses to work on campaigns. Since 2014, we have afforded over 2000 students experience in our field.
y’s footprint
We provide our spectrum of marketing services in urban and peri-urban areas in numerous countries across Africa. We are now putting even greater emphasis on expanding our services in Africa, which is the main reason behind opening our Namibian and Zambian regional offices with one opening in Nigeria soon.
We have selective partners in other Southern African countries as well as in East and West Africa, which strengthens our operations on the sub-continent. Our expertise ensures that we run successful campaigns within all these countries with a broader understanding of their socio-cultural and economic factors.